Marketing Skills for Translators
Presenter: Rafa Lombardino
Rafa is a translator and journalist from Brazil who lives in California. She is the author of "Tools and Technology in Translation ― The Profile of Beginning Language Professionals in the Digital Age," which is based on her UCSD Extension class. Rafa has been working as a translator since 1997, and in 2011 started to join forces with self-published authors to translate their work into Portuguese and English. In addition to acting as the director of Word Awareness, a small network of professional translators, she also coordinates Contemporary Brazilian Short Stories (CBSS), a project to promote Brazilian literature worldwide. Rafa was the administrar of the American Translators Association - Portuguese Language Division (ATA-PLD) for the 2017-2019 term.
An overview of how you can market your services, develop an online persona, and use effective client outreach strategies.
- Specialization
- Finding your competitive edge
- Continuous education
- Diversification
- Client Outreach
- Effective resumes
- Cover letter templates
- Looking for clients everywhere
- Branding
- Creating a business image
- Design your marketing materials
- Online Persona
- Open your virtual office
- Using social media to your advantage
- Considerations on the downside of living online
- Job Boards
- What do job boards have to offer
- Creating professional profiles
- Applying for translation projects online
CEUs: 1 point by ATA.*
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